Interview with Izza

Electro-pop singer, songwriter and producer Izza returns with her new single 'Love Bracelets' which is a song "that spreads an empowering message of self-love". I had a conversation with Izza all about 'Love Bracelets' as well as her biggest musical influences and what she hopes listeners will take away from listening to the song.

Hi, how are you?

I’m doing great! I’m really excited for people to hear my new single, “Love Bracelets.”

How would you describe your sound to the readers?

I make pop music with trap and hip-hop influences. Growing up, I loved listening to songs produced by Timbaland and Pharrell Williams, so I definitely gravitate towards that style of music.

Who would you say are your biggest musical influences?

I’m very influenced by pop artists from the 2000s and 2010s like Gwen Stefani and Fergie. Growing up, songs like “Hollaback Girl” and “Fergalicious” were some of my favorite records to listen to. I also love what Gwen did in No Doubt and what Fergie did in The Black Eyed Peas.

How did your musical journey start?

When I was a kid, I started playing instruments like the piano and guitar. It wasn’t until I discovered songwriting at 13 and fell in love with making music. I didn’t have anyone I could go to and talk about my feelings, thoughts, or struggles, so songwriting became a creative outlet for me where I could say whatever I wanted to without any judgement.

Your new single ‘Love Bracelets’ is out now, congratulations! How was the process of creating this song for you?

I always wanted to create a song titled “Love Bracelets” and tried over the years to create one, but nothing worked. I finally came up with the hook “I don’t want love I want love bracelets” which finally clicked with me. After that, the rest of the lyrics fell into place and I wrote the song in 10 minutes.

Can you explain more about the inspiration behind the lyrics for this song? Why was this a song you wanted to write?

The song references material items like Cartier Love Bracelets and Rolls Royce cars like the Ghost and Wraith. I wanted to write about extravagant things not to promote materialism, but to promote self-love. I think I went to extremes to make other people happy in order to receive love and validation, so I wanted to show the extremes of self-love which to me is buying expensive things. I believe that buying things for yourself is a form of self-love because it means you’re thinking about yourself first which is something I never used to do. If there is one thing I want people to take away from this song is to love yourself first because that is where you find true happiness.

Do you have a favourite lyric or line from the song?

I love the first few lines of the song where it goes “Cartier all day, cause I get paid, I’m the queen of LA, call me I-Z-Z-A.” I think that the intro of the song goes really hard and paints a vivid picture of what the song is about.

What’s something you want listeners to take away from listening to ‘Love Bracelets’?

I want listeners to prioritize self-love. I truly believe you can’t love someone else until you can fully love yourself. In the past, I would value my worth based on what relationships I was in or wasn’t in. Learning to love myself was one of the most valuable lessons I experienced so I hope that listeners can be inspired to prioritize their own happiness and self-worth.

What’s next for you? Do you have any more music on the way?

I have another single coming out at the end of May called “Nintendo Bitch” and then I’m releasing an EP in the summer!

And lastly, what music have you been listening to recently? Anything you can recommend to us?

Noga Erez is an artist I’ve been listening to a lot lately. I love her song “End of the Road” and her cover of “Industry Baby.”

Thank you so much for taking the time to answer these questions for us, it’s really appreciated!

Thank you!

Listen to 'Love Bracelets' here.

Follow Izza on Instagram here.

All After Midnight links here.

Music submissions and enquiries to aftermidnightblog1@gmail.com